Go Daddy Scores Super Bowl Victory
This year's Super Bowl commercials were an unprecedented business success for GoDaddy.com. Our two 30-second ads drove tremendous buzz, giving us our most successful Super Bowl ever.
"Attracting new customers is what advertising is all about," said Go Daddy CEO Blake Irving. "We wanted our Super Bowl commercials to generate new customers and overall sales, and that's precisely what happened."
Go Daddy's two commercials, both produced by Deutsch NY, took distinctly different approaches and both delivered. "YourBigIdea.CO" illustrated how Go Daddy helps people with big ideas succeed online with a .CO domain.
The
other ad, called "Perfect Match," used humor to demonstrate the two
sides of Go Daddy by way of a memorable kiss. The now famous lip-lock
featured supermodel, Bar Refaeli, representing Go Daddy's sexy side and
new sensation, Jesse Heiman, representing Go Daddy's smart side.
Reaction to the "Kiss" commercial trended on
Twitter with the hashtag #TheKiss and drew more than 4 million YouTube
views before the big game. It also polarized viewers and drew criticism
from some who said it was inappropriate.
"We are not going to apologize for 'The Kiss,' " said Irving. "It's sparking conversations. It was approved by network standards and practices, and it uses humor to illustrate the point about how powerful a combination 'sexy' and 'smart' are. Personally, I think it's hilarious."
The second Go Daddy Super Bowl ad, "YourBigIdea.CO," has earned more praise from critics and directly addressed the importance of taking action on your big ideas by registering a .CO domain name before someone else does.
This was Go Daddy's ninth consecutive Super Bowl campaign and the third campaign showcasing our .CO partner. If the big game was any indication, you can expect to be hearing about this year's Go Daddy commercials for a while.
Be sure to take advantage of all the post Super Bowl buzz with your affiliate promotions!
This year's Super Bowl commercials were an unprecedented business success for GoDaddy.com. Our two 30-second ads drove tremendous buzz, giving us our most successful Super Bowl ever.
"Attracting new customers is what advertising is all about," said Go Daddy CEO Blake Irving. "We wanted our Super Bowl commercials to generate new customers and overall sales, and that's precisely what happened."
Go Daddy's two commercials, both produced by Deutsch NY, took distinctly different approaches and both delivered. "YourBigIdea.CO" illustrated how Go Daddy helps people with big ideas succeed online with a .CO domain.
"We are not going to apologize for 'The Kiss,' " said Irving. "It's sparking conversations. It was approved by network standards and practices, and it uses humor to illustrate the point about how powerful a combination 'sexy' and 'smart' are. Personally, I think it's hilarious."
The second Go Daddy Super Bowl ad, "YourBigIdea.CO," has earned more praise from critics and directly addressed the importance of taking action on your big ideas by registering a .CO domain name before someone else does.
This was Go Daddy's ninth consecutive Super Bowl campaign and the third campaign showcasing our .CO partner. If the big game was any indication, you can expect to be hearing about this year's Go Daddy commercials for a while.
Be sure to take advantage of all the post Super Bowl buzz with your affiliate promotions!
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